Earlier today as you watched Balloon Boy coverage, JJ Cole announced its acquisition of the assets of diaper bag producer, Fleurville. But not to worry. Fleurville isn't going anywhere. JJ Cole plans to continue the Fleurville range of products. They even plan to expand the range of products over time.
And speaking of JJ Cole, that's their new Arctic Bundleme above. It's available in stores now.
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