Have you heard about this? Britax now has a registry rewards program for new parents. You simply add Britax or BOB products to your baby registry from Britax's new parent checklist. When you receive as a gift (or purchase yourself) 1 eligible product from each of the 5 categories on the New Parent Checklist, you get a FREE BOULEVARD 70 Convertible Car Seat from Britax! Check the official rules here.