Boppy has been selling this lounger for newborns for a while, but it was only sold at Burlington Coat Factory. Of course they learned from that and are now selling it at many baby stores, including this luxe version sold on Amazon.com and its too cool. The pillow is designed to support newborns and preemies so they can sit up and view the world and the luxe version features the same nice fabric as the luxe boppy. It's a nice little investment and it allows for babies up to 16lbs.
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